About the Showroom

It all started in 2008 when we were introduced to a very nascent market of engineered wooden flooring and the world of timber. Italian marble and ceramic tile ruled the roost in Hyderabad’s construction industry. Interior designers, architects, and clients were initially reluctant to explore the umpteen possibilities that natural timber and engineered wood flooring brought to the table. Educating oneself and popularizing timber & engineered wood became Natural Elements mantra. Along with its aesthetic, natural wood is quick and easy to install or replace.

Trysquare, a highly reputed Bangalore based timber firm, shared our thoughts on the advantages of natural wood. This resulted in a long-standing and mutually beneficial alliance. Our aggressive marketing, along with their experience and focus on quality, resulted in a novel brand in a very sparsely populated market. We replaced the prevailing low-price, high discount model with one fortified by quality and service, and we haven’t looked back.

With 5 years plus experience in sourcing and supplying the best timber for our client through our dealer network, we hurled into the space of installations of our products as we realised that we knew our product best and having a dedicated team of expert installers did whole world of justice to the product and vision of the conceptualiser. Our investment in people, equipment and technology for installation bare fruits till date.

We take great pride in every project that we have undertaken across the south east and west of India as it helped us evolve and taught us a lot about timber and its applications. Supplying and applying our products across a greater spread of geographical footprint ushered in new set of challenges from logistics to understanding how the product behaved in different weather conditions and what kind best practices needs to be developed for installations keeping in mind local conditions & environments.

As the brand grew, the need for showcasing arose for our expanding product line- foraying us into creating an exclusive showroom in upmarket Jubilee Hills, Hyderabad. We owe its original design to star architect and interior designer, Ameet Mirpuri. It has become a “must visit” for influencers and end users alike, with its unique display concept and in-house consultants offering expert guidance on every purchase.

Once upon a time, architects went for a traditional external look. But then came Natural Elements, with its line of natural cladding. Natural timber exteriors were unheard of, but a few adventurous designers took the plunge. The trend for natural clads soon caught on, especially after their resistance to Indian weather conditions became evident. Today IPE, Java Teak, Natural Clads, Thermo Pine, and Thermo Ash continue to fly off our shelves.

Another very productive alliance was with Coswick, one of Europe’s largest and most reputed brands. Our common ethos has forged strong bonds, while their product range has expanded our catalogue appreciably. And, for our customers, it’s greater choice and better service.

Thermowoods are an independent chapter in our story. ThermoAsh & ThermoPine, with their durability, strength, and wide aesthetic range, have provided our architects and designers with a virtually endless palette for their creativity, especially in outdoor projects.

March 19, 2021 was a big day for Natural Elements; we were honoured by the Economic Times with its Excellence Award for AP & Telangana, for our standards, practises, innovations in installation, and our services to the industry as a whole. We treasure the recognition, both of our peers and the media at large.

So far, so good. The future holds both promises and challenges. Our systematic yet flexible approach to customer satisfaction has, so far, delivered sound strategies for sustainable growth. The journey so far has been exciting and promises to continue that way. As new technologies evolve and emerge, processes and materials multiply, and tastes change, we expect them all to engage our creativity and to induce its further evolution.

We shall also continue to hone our customer service arm to the next level; what’s good today must be perfect tomorrow. And the changes of tomorrow might teach us new skills. Who knows what our portfolios will hold this time next year? The woods, as the poet said, are lovely, dark and deep, and we've miles to go before we sleep.